Google has just introduced 2 new features for links, including sponsored links and user generated content links (UGCs).
Previously, there were two other types for the links, including the Follow and the Nofollow links. But now we have 4 types of links!
Google said in its official blog : ” We once decided to introduce Nofollow links to evolve and improve the web, and now it’s time to introduce two new features to improve links, Each of these links we introduce is for a specific purpose. “
But what are these 2 new features for links and how do they help us SEO our website?
What is a Follow and a Nofollow links?
Before I go into the definition of 2 new features for links, let me talk a little bit about the features that were already introduced for links.
The Follow link is the link that existed from the beginning, and it asserts to Google’s robots that the existing link is valid and can be trusted at its destination site.
But shortly after, due to spam links in the comments, Google introduced the Nofollow link. Nofollow means that link in question have no value and robots are better not paying attention to it.
What does mean 2 new features for links?
The sponsored feature is, as is known, used to identify links that are placed on web pages for the purpose of advertising, sponsorship, or any other agreement.
User generated content link (ugc)
UGC or User Generated Content refers to any content that users (not webmasters or authors) publish. This content includes forum posts, comments, articles published on blogging services, and more.
Should we still use the Nofollow links?
The Nofollow feature despite introduce 2 new features for links, still very powerful and use this type of link whenever you don’t want your link to affect Google rankings.
But according to Google’s announcement, perhaps from March 1, 2020, the nofollow links will also be followed and affect the ranking of results.
You can still use all of these features in combination, and the reason for introducing these two new types of links is for Google only to have a better understanding of the status of the links.
So you don’t need to edit your nofollow links, but be careful to use new attributes for reportage or custom links from now.