SEO (search engine optimization) is activities that you do to improve the performance of your site in terms of search engines. Many people are looking for the answer to the question of what is SEO and want to know its exact usage.
SEO is the abbreviation for the three keywords of Search Engine Optimization which means optimize your site for search engine, in fact every action you do according to the search engines standards to attract more visitors to your site is called SEO.
In this tutorial on ComBiz, I will explain more about the question of what is SEO and the important uses of SEO in growing your internet business.
What is SEO ?
SEO is a set of activities that are done in designing the site, defining the site content generating strategy and generating its content that your website be ranked higher than your competitors in search engine rankings , especially Google search engine.
Google’s ranking algorithm has over 200 criteria for ranking different sites, for example ensuring one’s site is well-structured for search engines is one of those criteria.
Aside from the search engine optimization concept I have described to answer the question what is SEO, there is another concept in SEO that is Search Experience Optimization.
Now what is SEO is very broad and is not limited to search engines, as a website owner you have to pay special attention to the user experience.
The user experience can be highlighted quickly when logging into the site, viewing the result associated with the search, and providing comprehensive explanations in the relevant domain.
What is the usage of SEO?
Now that you are somewhat familiar with the what is seo, what do you think is the usage of this concept to web pages and why should our websites be optimized for search engine?
Today, as the world of information technology grows, the use of the Internet has increased. Every person has at least one smartphone that does most of their daily work with this smartphone.
Users ask their questions from search engines like Google, Bing, and Yahoo. So we need SEO so that we can direct our visitors and clients to our website.
The keywords searched by users are of high importance in search engines, by properly applying the SEO concept you can multiply your customers and sales.
What are the types of SEO?
In general, SEO is done in two ways: white hat and black hat, which I will explain below.
Using SEO techniques to satisfy customers and adhering to all the rules and principles along the way is called white hat SEO, but using search engine weaknesses and techniques to deceive them along with neglecting visitor satisfaction is called black hat method.
Google treats offenders and excuses are not accepted and your site will be penalty and redirected to the bottom of the results.
Experience proves that restoring a site that has been penalized is much more difficult than restarting optimization for a new site.
How to improve SEO?
Once you know what is SEO, you can plan to improve your site’s ranking in search engine results.
There are various ways to increase your ranking in search results. In general, site SEO is divided into two parts: internal SEO and external SEO.
Internal SEO is about optimizing your website in terms of speed, coding, and so on. External SEO is about linking other website to your website.
Content marketing is one of the most effective, yet inexpensive ways to rank higher in search results. By producing good content you can get good results in your keywords with a longer but more stable time.
Where to start?
Now with reading this article you are familiar with the concept of what is SEO , but you have a long way to go to optimize your website for search engines.
But don’t despair, you can get advice from a SEO expert, take specialized SEO training classes, and eventually start your most important job of producing meaningful content.